Customers and prospects respond to all sorts of messages, of course, but have you considered the virtue of a video against a brochure?
In terms of effort and cost, a video can cut the costs by two thirds.
What print run should you go for?
What’s the life of a brochure?
What does the customer do with it afterwards?
With just one element of the content changing, how many have to go in the bin?
It may sound quirky but our research shows that a prospect will skim read 15% of a well- produced brochure, but 95% will watch a video all the way through.
There are two small caveats.
First, you ask the prospect to create sufficient time to watch the video and second, you make it clear that it is only x minutes long.
Secondly, Wizard can add prompts and sub-titles scrolling under the video or a static banner with your ‘call to action’.
Strangely, with the customer’s interest span, the same psychology does not work with a brochure but hey, that’s progress.